James Arthur Ray's Spiritual Warrior event has been held annually at Angel Valley Retreat Center near Sedona since 2003. In 2009 three people perished while participating in a sweat lodge ceremony, one of the final activities of the five-day retreat. At least 19 others fell ill and were hospitalized, one in critical condition, and the story quickly spread worldwide across news outlets and the Internet. The year before, I was among its 60 or so participants.