Are you missing the content marketing boat?
If you're not using your website for content that speaks to the needs of your customers, you're missing the boat you need to be on to grow your business.
Why inbound marketing is a magical game-changer
Inbound marketing is a magical game-changer, and if you aren't already using its principles to discover and serve your clients, please - PLEASE - pay attention and get ready for a ride that can both challenge and delight.
Webcurrent Communications enters partnership with Hatchbuck
Julie Wolpers of Webcurrent Communications today announced an agency partnership with Hatchbuck, sales and marketing software for small business. Hatchbuck’s software combines email marketing, CRM tools, and marketing automation to offer smaller clients an affordable solution for managing marketing campaigns that create tangible and trackable ROI for clients.
An Afternoon of Hope
Please join us in welcoming our special guest David Kariuki from Kenya, who will share his life's journey at a reception from 2-3:30pm on Sunday, May 3. Source: Join Us May 3 for an Afternoon of Hope - h.o.w? Ministry
A rock star in yoga pants
Every day there are people taking a moment from their busy lives to help make the world a better place. Let them be the people we celebrate and talk about and follow.
Anatomy of a WordPress Site: 5 Things Non-Developers Should Know
WordPress is now powering nearly one-fourth of all websites in the world (23.2% in 2014, according to founding developer Matt Mullenweg’s recent State of the Word address, based on W3Tech’s annual survey). But just because it’s easy to use and has a famous 5-minute installation, that doesn’t mean that you as a site owner shouldn’t take some time to look behind the curtain to be sure you are aware of how your site works, where your files live, and how you should be protecting it. […]
Believing In Ourselves
Today I am spending my first official open-for-business day in a new downtown office after working from home for more than 18 years. This day represents both a leap of faith and a test of courage as I step out from the comfort of my home office into the local business community at large. It’s also the result of a belief I have long held that we not only create our own opportunities in life but we also affect our future through the perception we choose to accept as our reality. […]
Adventures Along A Playful Path – Storytelling Takes Center Stage
Responsive websites embracing longform typography, beautiful large graphics, easily readable text and other features such as background video, side comments, maps, galleries and timelines, are now taking over the web, and for good reason. They are easy to read and also fulfilling, a respite where we can once again fully immerse ourselves into some welcome depth of content.
Rebranding and Relaunching a Website – Some Insight from Hindsight
Social engagement leads the way, trumping always-on SSL, other technical considerations
Walking the Talk: Why Sharing Your Knowledge Is a Win-Win
When you blog to share your knowledge and make connections, it's a very valuable strategy indeed. Content designed to serve others will also serve you well.