Inbound marketing is a magical game-changer, and if you aren't already using its principles to discover and serve your clients, please - PLEASE - pay attention and get ready for a ride that can both challenge and delight.
WordPress is now powering nearly one-fourth of all websites in the world (23.2% in 2014, according to founding developer Matt Mullenweg’s recent State of the Word address, based on W3Tech’s annual survey). But just because it’s easy to use and has a famous 5-minute installation, that doesn’t mean that you as a site owner shouldn’t take some time to look behind the curtain to be sure you are aware of how your site works, where your files live, and how you should be protecting it. […]
Responsive websites embracing longform typography, beautiful large graphics, easily readable text and other features such as background video, side comments, maps, galleries and timelines, are now taking over the web, and for good reason. They are easy to read and also fulfilling, a respite where we can once again fully immerse ourselves into some welcome depth of content.
Social engagement leads the way, trumping always-on SSL, other technical considerations
When you blog to share your knowledge and make connections, it's a very valuable strategy indeed. Content designed to serve others will also serve you well.