Are you missing the content marketing boat?
If you're not using your website for content that speaks to the needs of your customers, you're missing the boat you need to be on to grow your business.
Why inbound marketing is a magical game-changer
Inbound marketing is a magical game-changer, and if you aren't already using its principles to discover and serve your clients, please - PLEASE - pay attention and get ready for a ride that can both challenge and delight.
Webcurrent Communications enters partnership with Hatchbuck
Julie Wolpers of Webcurrent Communications today announced an agency partnership with Hatchbuck, sales and marketing software for small business. Hatchbuck’s software combines email marketing, CRM tools, and marketing automation to offer smaller clients an affordable solution for managing marketing campaigns that create tangible and trackable ROI for clients.
Believing In Ourselves
Today I am spending my first official open-for-business day in a new downtown office after working from home for more than 18 years. This day represents both a leap of faith and a test of courage as I step out from the comfort of my home office into the local business community at large. It’s also the result of a belief I have long held that we not only create our own opportunities in life but we also affect our future through the perception we choose to accept as our reality. […]
Rebranding and Relaunching a Website – Some Insight from Hindsight
Social engagement leads the way, trumping always-on SSL, other technical considerations
Walking the Talk: Why Sharing Your Knowledge Is a Win-Win
When you blog to share your knowledge and make connections, it's a very valuable strategy indeed. Content designed to serve others will also serve you well.
Optimizing Your Posts and Images for Social Sharing
Recent changes at Facebook have us scrambling to be sure our content displays well for social sharing, and it’s especially important to note that Facebook has recently changed the aspect ratio for images from square to 1.91:1 for both its mobile and desktop feeds. Square images now appear cropped, often poorly. We have found the following helpful guides and links: […]